The rapid climate change recently became apparent globally and affects our life in many ways. The fashion industry may be able to help to reduce the world’s ever-increasing carbon footprint through the use of sustainably-produced materials.
According to the latest Intergovernmental Panel on Climate Change (IPCC) Report, released today. Many of the changes observed in the climate are unprecedented in thousands, if not hundreds of thousands of years, and some of the changes already set in motion—such as continued sea level rise—are irreversible over hundreds to thousands of years.
The report shows that emissions of greenhouse gases from human activities are responsible for approximately 1.1°C of warming since 1850-1900, and finds that averaged over the next 20 years, global temperature is expected to reach or exceed 1.5°C of warming.
Because of this fact, fashion brands seek to engage an increasingly eco-conscious consumer base. As the industry has started to lean into demand for more sustainable fashion, it’s also facing increasing pressure to back up its claims. Consumers are becoming more savvy and calling out brands for greenwashing, or failing to operate in a way that matches their marketing.
Thus, as a result there is a growing market for communications / PR agencies that can help brands credibly navigate a technical and confusing landscape, provide expertise on how to set and meet sustainability targets and offer advice on how to translate those efforts into messaging that will resonate.
Some of Bali-based brands has become more aware of the situation and doing their own sustainability initiatives, such as:
Founded by Italian-born designer Susanna Perini back in 1994, BIASA is the first fashion brand in Bali that offers sophisticated resort-wear collections inspired by Indonesian lifestyle and Italian design. As a part of the “fashion” industry , BIASA chooses to operate on an entirely different mechanism. By remaining small in size, they are able to create a community focused on the craft instead of profitability and competition. Moreover, BIASA has been pioneering the “stop using plastic bags” campaign since its conception, almost thirty years ago. They put utmost effort to offset any environmental concerns that may arise. For instance, many may not know that almost all of BIASA fabrics are developed by the same team alongside small scale textile producers in India. By adamantly ensuring that their fabrics are 100% natural and of a high quality craft, BIASA has become an entity that flourishes on values of fairness, craft , and heritage.
2. Indigo Luna
An Australian eco-conscious manufacturing practice that is inspired by Scandinavian and Nordic simplicity, flavored by Bali’s intricate culture, Indigo Luna was established by a small Australian family from the coastal town of Torquay. It has a noble mission to reduce the unnecessary impact on our planet by providing an alternative to mass production yoga and swimming fashionwear. Each of its garments are made from purely organic and compostable materials; including the color dyes produced from leaves and tree bark. Some of their yoga collection, nylon leggings, and swimwear was created from Italian recycled, econyl®, that regenerates global nylon waste by collecting it from the landfills and the oceans, while the other is the result of collaboration with repreve® recycled nylon from plastic bottles.
Founded in 2008, Eleven44 was established to provide comfortable basic streetwear and athletic wear for the masses, while moving away from conventional cotton manufacturing and using bamboo-sourced materials instead. As bamboo is one of the fastest-growing plants, which grows easily without the need for pesticides, it leaves no harm when processed into textiles. According to eleven44, the bamboo-based cloth also naturally protects from uv rays, thermal regulating, biodegradable, and of course, lightweight to wear all day in every occasion from casual ‘work-at-home’ to fancy dining.
4. Aya Sacred Wear
Formed from deep consciousness that the world is full of conflict and agitation, Denpasar based online clothing store, Aya Eco Bali has come to spread the essence of peace. Through all their stunning, eco-friendly bohemian-alike pieces, the brand implies the message of tranquility; that we human beings, shall not take things personally. Instead, we should respond to every single thing with compassion and understanding. Using ancient techniques of crafting the garments – ethically and consciously processed, Aya Sacred Wear’s pieces are modern in look, yet 100% made from the love of mother nature. These are the organic dresses that would appeal for every age and style, to dress your inner spirit and breathe in the wonder of the earth’s wondrous path.
We all have wishful thinking that fashion brands will only produce ethically, but currently, there are some brands that are ahead of time and successfully sell a beautiful and sustainable product such as Indosole. Their fantastic slippers products are made from recycled car tires that normally end up in the landfill. We’re talking about 1.5 billion pieces that’s about to catch fire and release a lot of toxic substances into the air. Indosole’s extensive collection of gorgeous and comfortable slippers are complemented with a strap of another sustainable material at the top; such as banana leaves and grass. It’s definitely something you would love to wear to enhance your summer look.
6. Faithfull The Brand
Launched in 2012 with the aim of creating an affordable label which still delivered in terms of design, comfort and beauty, Faithfull has steadily grown over the last seven years into a now booming brand. They are also being transparent about where their products are coming from, as they have been practicing ethical and sustainability production since the very beginning of the brand. But it is not just the message and ethos at the heart of Faithful that has won over consumers – it is the clothes themselves. Designed for relaxed, off-duty situations and for a real woman on her travels, the beautiful dresses, separates and swimwear are undeniably covetable.
7. Threads of Life Bali
For over two decades, Ubud-based Threads of Life Bali have been committing sustainable and ethical business in the textile industry. Behind their natural dyeing techniques, there implies the story of women’s empowerment of cultivating a better life in rural areas across Indonesia. They have tirelessly worked directly with over a thousand women in more than 30 cooperative groups from Kalimantan to Timor province. Together crafting pieces that answer the question of maintaining culture and making a living at the same time, and to empower families and lift the poorest places out of poverty. Each cloth and accessories produced by threads of life are supported by traditional practices of harvesting hand-spun cotton, handloom weaving, and natural dyes made from sustainably cultivated and harvested plants sourced in the community.